The Institute for Functional Medicine AIC 2020

AIC is the annual conference for IFM. The conference explores the critical advancements in the field of medicine with relevant clinical applications backed by the latest evidence-based research. I worked in partnership with Rotator Creative to design the event brand and corresponding collateral and signage. Below are a few initial concepts

The final design incorporates icons and textures from the functional medicine field while remaining vibrant and fun. Since the conference covers so many topics this design helped illustrate the diversity and range of topics explored at this conference.