The Rescue Mission was in need of a rebrand which included a name change from "Tacoma Rescue Mission" to "The Rescue Mission" the rebrand included a complete overhaul of the visuals from the ground up. JayRay Communications in Tacoma helped us with our brand messaging, while I designed the visual elements. The challenge was creating a distinct color palette and naming structure for all the Mission's programs and facilities while keeping a consistent look and feel across all mediums. We accomplished this by changing out the tagline under the mark with the facility name and assigning each facility a distinct color. The Rescue Mission logo was 4-color, while each facility mark was two.
We launched the brand with a party at the Tacoma History Museum, and soon after re-designed our website, wrapped all our vehicles, and created new signage for each facility.
DELIVERABLES Logo Production files Brand Standards Website Redesign Vehicle Wraps Environmental Design Stationary Package Direct Mail Templates Video & Photography Direction Newsletter Design Promotional Items Brochures
BiNW is one of Washington state’s largest furniture dealers, representing hundreds of well-recognized product lines, including Herman Miller.
I worked as the lead designer with the strategic marketing department on the print and web pieces of the new BiNW brand while working at BCRA Design in Tacoma.
Style Guide Business papers Merchandise Resizable Ads Truck Graphics Staff uniforms Website design Art Direction for photoshoots Event graphics
Nourish Food Bank Re-Brand
Nourish Food Bank, formerly FISH Food Banks, is the largest network of food banks in Pierce County.
I worked in partnership with C2 Communications to develop a new name, look, and collection of brand collateral for Nourish.
“Our new name, Nourish Pierce County, reflects not only what we do, but also the way in which staff, volunteers, donors and our entire community work together to provide nutritious food to anyone who needs it,” explains Sue Potter, executive director of Nourish.
Style Guide Logo suite Social Media templates Website Design Stationery suite Newsletter template T-shirt Design Grocery bag design Signage Event graphics 3-fold brochure Various support collateral
Open Doors Brand
I joined Open Doors in 2013 as the Creative Director to manage the Open Doors USA brand and create consistency across all communication mediums. When I began their designs were not congruent with the Open Doors International standards, my job was to create a unique look for the USA office while maintaining the international standards.
Brand Standards Email Templates Social Media Campaigns Annual Reports Landing Page Design Mobile Web Design Business Papers Newsletter Templates Various collateral
Corliss is a family owned business in Sumner Washington that began in 1891. The family business has grown from a handful of employees to hundreds, from sand and gravel to materials, real estate and more. I partnered with C2 Communications to re-brand this family owned business to better reflect the diversity, professionalism, and future goals of the company. While this is an on-going process, in the next phase we will implement a new website, and various new collateral and signage.
DELIVERABLES Logo Brand Guide Stationery Collateral PowerPoint Presentations
Red Quote Brand
RedQuote is a start-up company that aims to make the insurance administration and purchasing experience easy and enjoyable for all clients. They came to me looking for a brand that was fresh, professional, and versatile. The solution I came up with shows their unique approach in the insurance world, as well as the tech nature of their business.
Brand Guide & Logo Website Design Direction Stationery System
Rush Collateral & Signage
Rush Residential needed to create some standards around the brand marks for each new development they were selling. In the past each mark looked different and did not look like a Rush project. I created a standard for them to use going forward for each residential development along with a signage package for each community. Now going forward Rush has an easy way to produce a mark that is consistent, tells the story of each development, and looks like it belongs in the Rush Residential family.
Various logos Brand standard for new developments A Signage packet standard Various signage packages
Habitat Pierce County
From 2016 to the present day, I've supported Habitat Pierce County on various projects to ensure their brand is consistent and their high impact communication pieces are effective.
Social Media campaigns Event Graphic Support Sponsorship Packages Truck Graphics Mailers Various Collateral
Seen on this page are logos and brands I designed, most have styleguides and brand messaging to support the mission and vision of the company or organization.
A Step Ahead
A Step Ahead in Pierce County serves children with special needs from birth to age three.
I partnered with C2 Communications to re-brand A Step Ahead, and help them create a brand that represents all they do, and the impact they make. The brand needed to work with children, feel positive, and include our new messaging.
Brand guide Logo Design Newsletter Design Social Media graphics Annual Report Various Collateral
Greater Tacoma Community Foundation Collateral
The Greater Tacoma Community Foundation recently went through a re-brand process, and needed some new collateral to match their new look. I created an 18 page brochure used for planned giving, and a 4-fold brochure to match.